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Automation Builder: Node Types - Connections
Automation Builder: Node Types - Connections
Katherine Semenowa avatar
Written by Katherine Semenowa
Updated over a week ago

What are Connections Node Types?

  • In automations, Connections nodes are crucial for initiating outreach. They include options to send and withdraw LinkedIn connection requests.

Why Use Connections Nodes?

  • Sending Connection Requests: Vital for LinkedIn outreach due to the platform's closed network nature, where contacting people is possible only after connecting.

  • Withdrawing Connection Requests: Helps maintain a healthy Social Selling Index (SSI) on LinkedIn, as a large number of outgoing requests influences the account credibility. A good SSI indicates trustworthiness on the platform.

How Do Connections Nodes Work?

1. Adding Connections Nodes:

  • Click on the plus button in the automation to add a node.

  • In the sliding window, select the type of connection node to add.

2. Types of Connection Requests:

  • Automatic Connection Requests: Sent automatically when a contact reaches this node. You can use variables and templates for the message text. Be mindful of LinkedIn's limits on message numbers with connection requests and consider enabling the fallback feature. The Connection request message is limited by 300 characters. Mind that if you are using variables, the information that replaces the variable might be over the character limit, and the Connection Request task will fail. And don't forget about the fallback feature.

  • Manual Connection Requests: Creates a task in each time a contact reaches this node. Tasks are assigned based on the sender profile's task assignee. You can add context and a message for each manual task through the TaskHub. Why? In case you want to personalise the Connection Request and have more control over what's sent to whom, and you can always automate all the other activity after the Connection Request.

3. Editing and Deleting Nodes:

  • Editing: Changes to an automatic node after starting the automation will only affect new contacts, not those who have already reached the node.

  • Deleting: New contacts will skip to the next node, while tasks that are in progress on this node will receive a failed status.

4. Task Limits and Execution:

  • Tasks are executed according to limits set in the sender profile and segment.

5. Tracking Task Status:

  • Whether automatic or manual, you can track the status of tasks directly in the node. While the numbers in the node aren't clickable, you can go to the Segment node to see task progress and click on the numbers to be redirected to the CRM for further filtering and management.

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