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Automation Builder: Node Types - Delays
Automation Builder: Node Types - Delays
Katherine Semenowa avatar
Written by Katherine Semenowa
Updated over a week ago

What are Time Delay Nodes?

  • Time delay nodes in automations temporarily halt the progression of contacts through the automation for a specified period.

Why Use Time Delay Nodes?

  • Human-like Interaction: Time delays are crucial for simulating human behavior in automated processes. They help in spacing out interactions, making your outreach efforts appear more natural and considerate of your contacts' attention and patience.

  • Strategic Messaging: Properly timed delays prevent the appearance of sending messages too rapidly or incessantly, which can be off-putting in any communications.

How to Implement Time Delay Nodes:

1. Creating a Time Delay Node:

  • Navigate to your chosen automation in

  • Click on the plus button to add a new node.

  • Select the time delay node and set the duration of the delay in minutes, hours, or days.

Mind that the delayed tasks are not planned until they reach the node with a task - after that they are executed according to the task queue and taking into account the limits you set for the Sender Profiles.

2. Configuring the Delay Duration:

  • Determine the appropriate amount of time to wait before the next action in your automation sequence.

  • The delays will not take into account the schedule you set up for the Automation, the delay will count the time according to the 7-day week. After the delay is done, the task is scheduled according to the schedule you set up for the Automation and your Sender Profile.

Do not confuse the delay node - a separate one - and the delay node inside the trigger node (Check Connection/Message replied). The delay node is standalone, no other actions other than waiting will be executed.

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