What are Automation Control Nodes?
Automation Control nodes in GetSales.io automations include two key features: A/B Testing and Condition Rules. These nodes are integral for optimizing and directing the flow of your automation.
Why Use Automation Control Nodes?
A/B Testing: Provides insights into which messages are most effective, allowing you to refine your outreach strategy based on real data.
Condition Rules: Offer greater control and flexibility in the automation path, enabling you to direct contacts through different branches based on specific criteria.
How to Implement Automation Control Nodes:
Adding Automation Control Nodes:
Navigate to the automation page.
Click on the plus button and scroll down to 'Automation Control'.
Select either 'A/B Testing' or 'Condition Rules' as per your requirement.
Setting Up A/B Testing:
Define the number of variants and allocate a percentage of leads to each variant. Ensure the total percentage equals 100.
A/B testing can be implemented at any point in the automation, except in the segment node.
Delete the A/B testing nodes with caution:
If the Automation is already running and some contacts reached the A/B testing nodes, upon deletion, all the branches that followed a particular A/B testing node will be deleted as well, meaning that Contacts will be effectively stuck.
If you have an issue like this, please contact our support.
3. Configuring Condition Rules:
Set conditions for contacts to follow specific branches, such as the presence of a particular tag or an email probability rate.
Add multiple branches and manage or update them as needed.
Contacts not meeting any criteria will be directed to a separate default branch.
Use both basic and advanced filters to set up criteria for the condition rules and don't forget to double-check the configuration with he help of advanced filters.
After creating the condition rule node, continue building your automation as usual.