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Automation Builder: Node Types - Automation Control
Automation Builder: Node Types - Automation Control
Katherine Semenowa avatar
Written by Katherine Semenowa
Updated over a week ago

What are Automation Control Nodes?

  • Automation Control nodes in automations include two key features: A/B Testing and Condition Rules. These nodes are integral for optimizing and directing the flow of your automation.

Why Use Automation Control Nodes?

  • A/B Testing: Provides insights into which messages are most effective, allowing you to refine your outreach strategy based on real data.

  • Condition Rules: Offer greater control and flexibility in the automation path, enabling you to direct contacts through different branches based on specific criteria.

How to Implement Automation Control Nodes:

  1. Adding Automation Control Nodes:

    • Navigate to the automation page.

    • Click on the plus button and scroll down to 'Automation Control'.

    • Select either 'A/B Testing' or 'Condition Rules' as per your requirement.

  2. Setting Up A/B Testing:

    • Define the number of variants and allocate a percentage of leads to each variant. Ensure the total percentage equals 100.

    • A/B testing can be implemented at any point in the automation, except in the segment node.

Delete the A/B testing nodes with caution:

  • If the Automation is already running and some contacts reached the A/B testing nodes, upon deletion, all the branches that followed a particular A/B testing node will be deleted as well, meaning that Contacts will be effectively stuck.

If you have an issue like this, please contact our support.

3. Configuring Condition Rules:

  • Set conditions for contacts to follow specific branches, such as the presence of a particular tag or an email probability rate.

  • Add multiple branches and manage or update them as needed.

  • Contacts not meeting any criteria will be directed to a separate default branch.

  • Use both basic and advanced filters to set up criteria for the condition rules and don't forget to double-check the configuration with he help of advanced filters.

  • After creating the condition rule node, continue building your automation as usual.

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